EEC 2019

The new consumer

16 May 2018 • 09:30-11:00 • Bingo Stage

Thematic scope

  • Consumers 20+ – the ‘new consumption’ generation. Models of behaviour and their volatility
  • To reach young people. Digital communication channels. How to use them?
  • Personalisation, joint participation and availability instead of possession? What do new consumers expect?
  • The art of influence: influencers, followers and trendsetters
  • Sport, e-sport and leisure – areas that allow reaching young consumers

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