EEC 2019

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MAIN SUBJECT AREAS

  • New Union, young Union. We choose Europe

    In search of a new Europe – a need for a fresh view. Conclusion from Brexit. An alternative for populism? Europe after elections – anticipations and projections.

    How do young Europeans perceive their position? European integration, a Europe of nations – what projects they wish to be identified with? Cynicism and trust in politics – the young as the subject of manipulation or partners in a dialogue? Key problems of the young generation – a rational choice in a situation of excessive opportunities. New technologies – friendly, hostile, addictive?

    European culture of innovation and knowledge – potential and use thereof. Attractiveness of the EU's development model in the world in view of globalisation trends and the growing power of supranational companies. Europe versus trade barriers and limitations.

  • Robots among us. Technologies and the society

    A brave new world? Concerns and hopes of the digital era. The fourth industrial revolution – economic and social conditions related to launch of new (digital) technologies. Their economic potential.

    Work in a different manner – how technologies change employment. Robotisation and automation versus changes in the educational system and in social life – in behaviour, needs and habits. Cyber hazards – sources and types. How can we protect ourselves? Artificial intelligence, access to data versus the need for privacy and security.

  • Succession and family businesses

    What about successors to leaders with family/author's roots? Problems with succession a problem for the Polish and European economies – observed effects, future hazards and risks. Scenarios of transferring authority – in stable and mature economies and in young and fast growing economies. In a dynamic environment: external investors, mergers, restructuring. Business models and management styles: traditions versus challenges of modern times. Strategy of leader change – balance of losses and benefits. A change of generation as an opportunity for a development leap?

  • Cities, metropolises, regions. Dilemmas of sustainable growth

    Urbanisation, society, the economy. Cities as growth generators. Investments and financing thereof – what should be supported, what tools should be used. Public and private partnership. Quality of life as a “development fetish” – at what price? Technologies in cities – experiments on a living organism? Urban centres and regions versus the environment – green, friendly, attractive. Sustainable transport in contemporary cities.

  • Power and power generation – revolution, regulations, market

    Changes in the structure of fuel consumption – core trends in Europe and the world. The future of a common European energy policy.

    Increasing energy prices – effects on the economy and competitive edge of companies. New technologies in power generation – storage of energy, electromobility, alternative fuels and energy generation techniques. Digitisation in power generation – new opportunities.

    Importance of renewable energy sources and new opportunities related to their use; distributed generation. Prosumers on the energy market. The power market in Europe and in Poland. Investments in power generation. Security of systems.

  • Climate and the economy after COP 24. Where to now?

    Decisions made at COP24 in Katowice and the future of global climate protection policies. EU emission goals and the EU ETS systems versus climatic strategies of other countries in the world. Developed and developing economies – different approaches to greenhouse effects and how to mitigate them.

    Sustainable development in company strategies. Environmental responsibility versus competitiveness and consumers’ requirements. Adaptation to climate change. Closed circuit economy and waste disposal. Regulations and innovations protecting the climate. Emission sources of hothouse gases – what can the new “green” technologies change?

THEMATIC SESSIONS

EUROPE – A NEW START

Europe, what’s next? Strategic challenges

  • Reasons and manifestations of a crisis of liberal democracy in Europe
  • Pro-European “awakening”. Is there an alternative to anti-European populism?
  • New political movements in Europe. Choices by Europeans; their vulnerability to populism
  • Single- or two-speed EU? A community of values or an “association to protect the common market”?
  • Attractiveness of the EU’s development model (democracy, security, joint management, weakening of the power of supranational companies)
  • Dilemmas of expansion and closing. What eastern policy should the EU pursue?
  • Impact of migration on the future of the Community

European investments

  • Balance of Juncker’s Plan. Alternative for a two-speed EU?
  • Investments versus integration. Key programmes, instruments, development of interrelations, benefits from synergies
  • Modern infrastructure – the power of the community. Investment needs and barriers
  • Completion of key integration projects (banking union, Euro zone)

Europe in the global economy

  • Europe’s place and role in the global economy and international trade
  • Global free trade system versus “isolationist movements”
  • State as a corporation? Strategies of aggressive competition in global trade
  • Negotiated free trade agreements. Potential benefits
  • Geopolitics, business, stability. Jointly in spite of barriers?
  • Potential areas of cooperation: sustainable development, technologies, energy, safety

The EU and the UK after Brexit

  • How are you? The EU without the UK. Three months after the divorce
  • Reactions of the markets? The areas that suffered most
  • The future of political and economic cooperation between the EU and the UK
  • Brexit – a challenge for business on both sides of the Channel
  • Situation of employees on the EU and UK job markets. New directions of migration
  • Conclusion from Brexit. The other areas of cooperation

The euro in the new decade

  • How did the crisis change the Euroland? Does the euro unite or divide?
  • A common budget for the Euro zone? Political and economic consequences
  • Where do the problems come from: the common currency concept or ineffective economies?
  • Greece, Cyprus, Portugal – successful actions by the European Central Bank. Will Italians go back to the lira?
  • –      What does the future hold for the euro? If Italians go back to the lira.
  • Poland versus the euro. Not now, then when? A need for a strategy
  • Scenarios for EU countries that stay outside the Euro zone

Poland in Europe

  • Heads of major parties about Poland's future in EU on the eve of the European Parliamentary elections
  • Poland's position in Europe and Polexit in internal public debate. Views, declarations, facts
  • Elites, interests and alliances. A Europe of particular options and different speeds?
  • Integration versus sovereignty. The Union as a community of interests or values?
  • New European Union budget for 2021-27. Poland’s standpoint in negotiations.
  • Costs and benefits from membership. What are the effects for the economy?

Europe and migrations

  • Migration from Africa and Asia to Europe. Current situation
  • How to untie the knot? Humanitarian aspects – safety – politics
  • Reinforcement concepts of European borders. Verification of the asylum policy
  • Demography and needs of economies. Can Europe develop without employees from outside the continent?
  • Map of labour migration in Europe. What is the risk of a brain drain?
  • Immigrants – a way to cover labour shortages? How to keep them?
  • Regional disproportions and domestic labour migrations. Local policies and regulations

A difficult dialogue. The future of Euro-Atlantic relations

  • The balance of Transatlantic policies of the last decade
  • Cooperation in the sphere of security and defence. A conflict in the Euroatlantic community?
  • Areas of competition. Operating methods. Action and revenge?
  • European actions against the dominant role of US technological corporations
  • Will pragmatism win? Scenarios of limited cooperation
  • Poland's role in the development of US-EU relations. Economic and political aspects

SUCCESSION IN BUSINESS

Generation change in business

  • Demography versus ownership aspects in private businesses. Problems with succession
  • The generation of Polish transformation and successors. A sum of experience, know-how, skills
  • How to prepare the process of handing over power? Security and stability
  • The process of handing over power in family businesses. The generation gap
  • Companies in the process of change and under new leadership. Hazards and risks
  • The law that supports succession. Tested solutions

My kingdom. Models, styles, generations vs. company management

  • Scale of business and company structure – impact on the succession method and decisions of “successors”
  • Succession paths in the families of the richest Poles
  • The strategy of change – family constitution, trust, external manager?
  • How to prepare successors – practical methods for SMEs. The role of education
  • Age and experience – an advantage or obstacle to Management 4.0?
  • Technological changes which support management
  • The team versus leadership change. Communication, staff policy, adaptation

FOREIGN MARKETS

International expansion of Polish companies

  • How to develop entry strategies suited to specific markets?
  • Sources of success. Effective in fighting stronger competitors
  • Economic diplomacy and support to companies in practice
  • Learning from failures – one's own and other people’s. The art of retreat and return
  • The role of know-how and competencies, flexibility, cooperation and support
  • Attractive sectors, promising markets, paved paths

GoGlobal – expansion of Poland's cosmetic sector

  • Cosmetics sector as an example of the Polish company export phenomenon
  • Know-how of successful expansion. Choice of an optimum route to foreign markets
  • Regulatory challenges in EU and non-European markets
  • Modern sales systems (e-commerce, influences sale)
  • Ownership changes: specific nature of M&A and JV transactions in the cosmetics sector

International trade in the digital world

  • Digitisation in foreign trade – core phenomena and trends
  • Potential of blockchain technologies in trade
  • Trade digitisation versus new regulations

Easter Partnership and the infrastructure

  • Transport and infrastructure – basis and reality of cooperation on the frontiers of the Union
  • Airports, ports and border crossings
  • Investments and cooperation in railway transport
  • Infrastructure financing in Ukraine, Moldova and Georgia

The future of economic cooperation within the Eastern Partnership (EP)

  • Trade and investments
  • Problems with access to the market of EU and EP services and goods
  • Future of the labour markets
  • Technologies and innovations as a prospective area of cooperation

Expansion step by step

  • Entering foreign markets – core reasons for a difficult decision
  • How to get prepared – tools for studying the market
  • Institutional support, financing, insurance and transactional and FX risk management
  • Logistics and distribution. On your own or with a local partner?

Central Europe-Africa Forum

  • Prospective areas of cooperation – needs, potential, tools
  • Social and economic foundations – health protection and education
  • An opportunity to accelerate or investments in the ICT sector
  • Agriculture, Technology, know-how, cooperation

Poland-Maghreb Forum

Poland-India Forum

Central Europe-China Forum

WORK. EDUCATION. MIGRATION

Migrations in Poland's and the EU's labour market

  • Demographic processes in the societies of developed countries. Needs of economies
  • Map of labour migrations in Europe. What is the risk of brain drain
  • How to make emigrants come back?
  • Immigrants a way to cover labour shortages? How to keep them?
  • Poland A and B? Regional disproportions and internal labour migrations. Migrations within provinces (to local capitals).
  • Government, local authorities, regulations on migration policies

Trends in the labour market

  • Challenges of the labour market. Effective methods for labour shortages
  • The young at the beginning of their careers – how to attract them for a longer time?
  • Employers facing generational changes: loyalty, working conditions, forms of employment
  • Baby boomers, X, Y, Z generations – a generational Tower of Babel in the company. How to manage such companies?
  • Flexibility in the labour market – a fashionable trend or a necessity?
  • Technological revolution versus new professions

Personnel management in a time of transformation

  • Digitisation and technological changes versus problems with personnel
  • Does the young generation of employees require a new management model?
  • Turquoise assault. Are Polish companies ready for the change?
  • The carrot and the stick to be forgotten. Motivation 3.0 in the offing
  • Leader and commander in the transformation process

Foreign students at Central European universities

  • The market for foreign studies in Central Europe. Values, trends, prospects
  • “Demand” on the part of university education systems. The extent of internationalisation
  • Attractiveness of Central European universities for foreigners
  • Dominant nations, preferred faculties. Professional plans versus the labour market
  • Erasmus in Poland and in the region. An attempt at evaluation, comments for the future
  • New outlays on integration and educational programmes in the EU

Education for the labour market

  • Professions in short supply today and tomorrow. Who is missing on the labour market?
  • Universal educational system – levels of primary and secondary schools vs. employees’ qualifications
  • A demand for practical skills. Alignment of employees’ competencies
  • Vocational schooling a response for business needs and changes to the labour market
  • Employee’s commitment and the role of local authorities in educating future staff

Reform of tertiary education

  • Assumptions underlying the reform of tertiary education in Poland. Starting point – a need for change
  • Dispute about Act 2.0. A development impulse or a hazard for Polish science?
  • Centres and peripheries. Good ones and bad ones. How to assign to categories so that no one suffers?
  • Autonomy of universities – concerns of the environment, the role of politicians. Rector or manager?
  • “Sensitive” issues: personnel versus scientific level, parameterisation, costs

POWER GENERATION – MARKET, REGULATIONS, FUELS

Integration of the energy market in Europe

  • Core assumptions underlying the energy union. What has been achieved?
  • Energy market in Europe – integration level, transparency, differences in national regulations
  • Efforts supporting energy safety. Successes, failures, conclusions
  • Common infrastructural investments in European power generation
  • Cross-border trade in energy. Legal, organisational, technical and infrastructural limitations

Energy market and power market

  • Growing energy prices – crisis status?
  • Reasons and effects for the economy. Forecasting and projections
  • Reactions of buyers and new regulations
  • Power market in Poland. Shape of the system and participants’ expectations
  • First auctions and first conclusions
  • Costs of the power market. Benefits for the power sector and the economy

Costs of energy – effectiveness now

  • How to manage in a time of expensive energy? Company strategies in view of growing energy costs
  • Change of energy provider. Purchasing groups. Power Purchase Agreements (PPA)
  • Technologies and operating models supporting energy effectiveness
  • Industrial power generation. Energy clusters. Outsourcing of utility supplies
  • Who is protected by regulations?

Poland's energy policies

  • EU climate package 2021-2030. Implementation framework and tools
  • An integrated plan for energy and climate – obligations, purposes, methods to achieve them
  • Poland’s energy policies and the target energy mix
  • State role in power generation. Ownership, regulations, self-sufficiency
  • Energy prices. Long-term prospects

Distributed generation

  • Regulatory framework, economic, organisational and technical conditions for decentralised energy generation
  • Solutions for prosumers: small biogas stations, home PV panels, home energy storage
  • Prospects for distributed power generation, impact on systems, the market and prices

Power infrastructure versus new phenomena

  • Major challenges, opportunities, hazards for power infrastructure
  • Factors affecting the condition and future of energy infrastructure: electromobility, RES, trade in energy, power market
  • New behaviour of users. Smart grid
  • Investments need to be carried out

EEC Green / Green energy in Europe

  • Renewable energy sources in the new situation. Incentives to sector development
  • Accessibility of technology – dropping costs
  • When RES make business sense? On the edge of profitability
  • RES in the energy market. Regulations motivating to invest

EEC Green / Renewable energy market in Poland

  • Mix of renewable sources in Poland – current situation and prospects. Preferences, support, domestic and local specific features
  • The future of photovoltaics in Poland – market conditions. Investments and investors
  • Development prospects for marine wind power generation. Regulatory and economic aspects
  • Development of prosumer power generation in the context of increasing energy prices. Consequences for the market
  • Industry and production for the RES sector in Europe and in Poland – current situation and prospects

Polish heat

  • Heat generation in the course of changes. Will it manage to be adapted to new emission standards?
  • Technologies, fuel mix, prices
  • Need for modernisation of the industry. Scale and expenses
  • Competitive advantages of systemic heat generation
  • Will the new support model to co-generation contribute to a growth in investments?

Tech / Technologies of the future in power generation

  • A review of modern solutions in power generation. Promising research areas
  • Digitisation versus power generation. Power and demand management. New effectiveness tools
  • Development directions of RES technologies – sea, outer space?
  • Generate and store – an offensive of home prosumer power generation
  • Ubiquitous photovoltaics? Integrated solutions in construction, micro power generation, consumer electronics
  • Nuclear power in a “pocket” version
  • The potential of blockchain in power generation. New opportunities. Regulations are required.

Electromobility – implementation now

  • Polish electromobility – the time for the first verification. Costs and prospects
  • Core trends, areas of activity, effects. Polish solutions for e-mobility
  • Barriers to electromobility development
  • The role of business, innovators and administration. Preferences, incentives, expectations
  • Electromobility in Polish cities. Completed and planned investments
  • Is international cooperation required for electromobility? Transfer of technology, know-how

Electromobility, gas, hydrogen – what should be developed?

  • Electromobility, gas, hydrogen – what should be developed?
  • A review of technologies, innovations and operating models supporting the development of electromobility
  • What has to be done so that electromobility indeed becomes... ecological?
  • Charging infrastructure – condition and development prospects
  • Purchase of vehicles that use alternative fuels – what is decisive for fleet customers?
  • Funding sources of infrastructure and vehicle purchases – Low-Emission Transport Fund or commercial financing?

Raw materials policy

  • State policies vis-a-vis natural resources – a new look
  • Concessions vs. the market. Relations between companies and public administration
  • Planned domestic and foreign investments in Poland’s mining industry
  • Use of natural resources vs. environmental protection standards and the idea of a sustainable economy

Mining

  • Polish mining and coal-based power generation in times of decarbonisation
  • Market growth is not here forever. Trends on the world coal market
  • Poland's coal market after restructuring. Condition and forecast
  • Demand for coal and import. Mining and investments
  • More effectively and safer. New technologies and organisational solutions in mining
  • Polish sector of mining machinery and equipment. Competition, expansion, diversification

New applications of coal

  • Carbon fibres. Advantages, popularisation, prospects of demand
  • Coal as a source of clean fuel. Technologies, experience, forecasts
  • Use of hydrogen in fuel cells. Potential from the viewpoint of power generation, mining, energy safety
  • Acquisition and use of methane accompanying coal mining
  • Other technologies and alternative uses of coal. Pilot studies, investments, opportunities for commercialisation

Global LNG market

  • LNG prospects on the global market. Changes to the structure of fuel consumption
  • Development of infrastructure (LNG terminals, fleet, gasification installations)
  • Import of LNG as an area of cooperation between the USA and the EU
  • The role and place of the European Union on the global LNG market

Polish gas hub

  • LNG expansion in the world – situation on the global market
  • Where does LNG come to Poland from? What about the Russian direction?
  • Gas from across the Ocean? Long-term import prospects from the USA
  • Investments in infrastructure. Can Poland become an LNG hub in the region?

CLIMATE, EMISSIONS, ENVIRONMENT

Trading system of emission rights

  • Situation of European and Polish power industries after 2020
  • Reform of the EU ETS system. Free rights for power industry
  • What next for the prices of CO2 emission rights?
  • Is this speculation? Who benefits, who loses, who protests?

EEC Green / Sustainable development in company strategies

  • Trend of sustainable development here and now. Scale and depth of changes. Nature of adaptation processes
  • Motivation to implement a “green” component to business strategies
  • Regulatory pressure. Why are certain companies ahead of regulations and standards?
  • Wait or react? The risk of failure by companies to align to the changing market and new consumers’ preferences
  • Transactional or relational economics? The role of cooperation with partners, the market, science

EEC Green / Still in the smog

  • The problem is more difficult than expected? The effectiveness of the actions taken so far
  • Within the chaos of programmes and subsidies. Support only to those who are resourceful?
  • Healthy or inexpensive? A disastrous alternative. The scale of energy poverty and remedial measures
  • Law and enforcement thereof. Economic barriers to fighting low emissions
  • Control and sanctions at municipality level. Services and expenses
  • The heat generation sector fighting the smog. Prospects of thermal upgrading

EEC Green / Waste management

  • Expensive waste reform. Do we have to pay more? Local governments facing the waste chaos
  • Recycling – EU regulations versus Poland's reality. How do Polish municipalities manage waste recycling?
  • What about incineration plants? New solutions, alternative fuels

EEC Green / Closed circuit economy

  • EU policies. Regulations Priority areas of closed circuit economies
  • First – less waste. Reappearance of returnable packaging
  • Economic and GDP growth versus circular economy
  • Challenges for industry. Who will win, who will lose?
  • Closed circuit economy in Europe and in the world. Will Poland stand up to EU requirements?

EEC Green / Local authorities and climate change

  • Local authorities in the face of climate change and natural catastrophes
  • 44 urban plans to adapt to climate change. Purposes, implementation status, assumed results
  • Preparations for the effects of climate change in non-urbanised areas
  • Cooperation between local authorities and provincial crisis management services
  • Preventive actions. The role of spatial planning, condition of water supply and sewage discharge infrastructure

DIGITALISATION AND NEW TECHNOLOGIES

Tech / The future of digital Europe

  • EU on the global digitisation map of economies and societies
  • EU programmes for economy digitisation in EU
  • Business reality of digital transformation – opinions of European companies
  • Where should the boundaries be set? Regulations versus freedom, privacy versus safety
  • EU law and institutions in relation to cyber hazards

Tech / Industry 4.0 – revolution goes on

  • Final version of Industry 4.0: engineering, IT, marketing, logistics, management
  • Information, data, value. Technologies that change the world
  • Revolutionary changes in employee skills, educational system and social life
  • Needs and reality – 4.0 in different rhythms. Leaders, followers, cooperating parties, sceptics

Tech. European Start-up Days / Blockchain in the economy

  • Not only crypto-currencies. Blockchain as a new decentralised environment
  • Will the new technology change the world of finance and trade?
  • Revolution in public administration, potential use in health service
  • Distributed power generation. Prosumers in the blockchain model
  • Information in the supply chain. Benefits for consumers
  • Records, access to data, security, tax system

Tech / Data is everywhere

  • Digitisation, automation, robotisation as a powerful source of data. Big Data – risk of a deluge?
  • What should be done with the growth of data quantity generated in Industry 4.0?
  • Information management in industry, services, finances, medicine
  • Not only statistics. Data Science in search of the most important answers
  • How can artificial intelligence help in data aggregation, storage and processing?
  • The infrastructure and energy required to use data. Where are the limits?

Tech, European Start-up Days / Attention, artificial intelligence

  • Robots and artificial intelligence. A brave new world or a trap?
  • Rise of the Machines. SF or a real hazard in the future
  • AI – an inclusive concept and a source of misunderstanding. From a robot to artificial life
  • Humans (not) replaceable? Advantages and uniqueness of natural intelligence
  • Robotisation of the army and conflicts. Playing with fire?
  • An independent technology, responsibilities, ethics. Identification of problems
  • Artificial intelligence versus legal systems. Are we ready? How to get safeguards?

Tech, European Start-up Days / VR/AR – a broad outlook

  • Augmented reality – extended opportunities
  • Remote problem solving. Training. Simulations
  • Virtual reality in trade, marketing, promotion
  • From playing to commercialising. How to expand… profit?

Tech / Drones – a promising sector

  • Drone market – development of the technology and a broad range of applications
  • Economic basis to use of unmanned aerial vehicles in various areas of economy
  • Regulatory framework. Today's conditions, needs, expectations
  • Silesia as a testing ground for drone techniques? Involvement by companies

Tech / Robot sector on the rise

  • Prospects of the robot sector and its growth potential
  • Directions of applications. Where are robots’ tasks the largest?
  • Far from leaders, but … Achievements of robotics in Poland
  • Popularisation of robots and the costs of their production
  • Artificial intelligence, other technologies and materials used by robot manufacturers

Tech / Automation and robotization versus the labour market

  • Professions threatened with production automation
  • What professions will be created by automation?
  • Robot as an employee. Flexible like a human?
  • How to get ready for future challenges on the labour market? Role of education

Tech, European Start-up Days / Machines, robots, cobots

  • Modern devices for everyone. What technologies in the Industry 4.0 area can be implemented by smaller companies?
  • Barriers to robotisation – Mental, competence, financial, organizational. How to overcome them?
  • Impact of robotisation on the labour market, remuneration, safety
  • In what sectors do cooperating robots (cobots) have the broadest applications?
  • Trade automation. Customers’ expectations, relations, the human factor
  • A robot at home and in daily life, in trafe and in leisure industry

Tech / Robot and budget

  • Consequences of automation and robotisation. Forecast changes on the labour market
  • Effects of changes to employment for the State budget and pension systems: unemployment, tax revenues, requalification costs
  • New work definitions, new forms of employment and social security models
  • Scenarios, ideas, opportunities. Should robots be taxed?

Tech / Cyber hazards and cyber security

  • Act on the national cyber security system – core assumptions and tools
  • Statutory duties for key service operators
  • Opinions, reactions and first actions in the financial sector, power industry, transport, health service and public institutions
  • Risk analysis, response teams, rules and procedures. Security strategies in the form of case studies

Future of infrastructure. Infratech

  • Technologically advanced infrastructure (infra-tech). Core development directions
  • Infrastructure digitalisation in various sectors and industries
  • Smart grid and more ... Power grids of the future. Electromobillity
  • More and faster. Telecommunications infrastructure – G5, broadband networks
  • Intelligent systems in cities. Communication, information, management, media
  • Infrastructure of the future – where are we heading to?

TRADE, MARKET, CONSUMERS

European Start-up Days / The Future Of The Market – new consumers

  • Trends and consumer preferences affecting our reality
  • Procurement processes and generational differences. New models of behaviour
  • The youngest consumers shopping – online or stationary?
  • Personalisation, uniqueness, brand – what counts for young customers?
  • Reactions to various forms to enterprises. Trust, loyalty, privacy

Smart consumers on the market

  • Big Data in trade. Big Brother looking into Polish shopping baskets
  • Evolution from price to quality. How will the disappearance of the “hunter’s instinct” change the market?
  • The online generation affects the offer of shops. What about the needs of the silver generation?
  • The end of the era of mute consumers. It is customers who decide about offers in shops
  • New technologies, e-grocery, e-loyalty – challenges of digital trade
  • Self-service stores as the future of convenience stores?

Co-sharing economy

  • I use, I do not own. Bicycles, cars, properties, services
  • Pressure by young users. The role of technologies and communication
  • How is co-sharing changing the economy, metropolises, social relations?
  • Benefits for the economy and environment. Logistics, organisational, legal problems

Trade 4.0: ecology, premium, digital

  • Ecological products and equipment. A new opening in network – consumer relations
  • Development of shopping experience. What is important – technologies or a smiling salesperson?
  • Premium but in a different way. How to develop a limited offer in the economy of abundance?
  • Personalisation of promotion as a response to lack of loyalty
  • Pleasant shopping? According to retail chains and consumers

European Start-up Days / Digital marketing

  • Most recent trends in marketing. Single- and multi-directional message. The role of social media
  • Digital marketing. Know your customer, personalisation of tools, mobility
  • From campaign to conversation. The role of PR tools – blurring the differences with marketing
  • The art of influencing. Followers, influencers, celebrities
  • Marketing in a time of fake news. Trust as capital
  • Often or intensively? Marketer and customer facing the excess of content

Tech, European Start-up Days / E-sport in the economy

  • The market worth billions. E-sport and its impact on the economy in global and local terms
  • E-sport versus other disciplines: arrangement costs of competitions, revenues, athletes’ level in Poland, work related to e-sport
  • E-sport players and fans as customers of other sectors and consumers
  • Great e-sport events – a driver of the sector, a communication tool, a forum to develop relations

INDUSTRY

Industry in Europe

  • Re-industrialisation in a new way? The need to develop industry in the times of Industry 4.0
  • How much of production, how much of services? Structural changes. What kind of industry in Europe?
  • High energy consumption industry in Europe. Support policies in European countries and in Poland
  • Reducing energy consumption by increasing energy effectiveness
  • Science, R&D sector. Can digitisation save the EU's heavy industry?
  • Automation and robotisation. Dilemmas of the labour market and employees’ awareness

Metallurgy

  • Pressure of climate protection policies and stricter environmental standards
  • Metallurgy facing barriers in international trade
  • Growing energy prices and effectiveness limits of production processes in metallurgy
  • New technologies – an adequate response to challenges?
  • Niches, technologically advanced products and materials, specialist steel processing

Oil and chemical sector

  • Consolidation of Poland's oil sector. Impact on competition on the domestic and European markets
  • How will electromobility change the domestic fuel market?
  • Polish petrochemistry. Large investments and the underlying rationale
  • Specialisation now? “Non-mass” products an opportunity for success?
  • Experience from foreign expansion of Polish companies. Can that be successful?

Motor sector in Europe and in the world

  • Motor market in Europe against the global background – most important phenomena
  • E-cars, hybrid and Diesel cars in the strategies of the largest producers. How does climate protection change the motor market?
  • New large markets. Scale of demand
  • Automotive sector in Europe versus US customs policy
  • Automotive sector after Brexit

Tech / The world of autonomous vehicles

  • Autonomy and barriers thereto. Barriers in developing autonomy in mobility
  • Safety, regulations, responsibilities. Experience and conclusions
  • Digitisation in traffic control. Autonomic component – benefits for traffic flows
  • The future of the automotive sector. Car production or assuring mobility?

Defence industry

  • The condition of companies in Poland's defence sector. The degree of use of most recent technologies
  • Potentates of the world defence industry in Poland's market
  • Modernisation policy of Poland's army. Assumptions, outlays, implementation
  • Tenders and purchases for the army – simpler, faster, more effectively. What change will be triggered with the Armament Agency?

Tech / Space industry in Europe and Poland

  • Space technologies – a European specialisation? Far-reaching objectives and results of activities to date
  • Condition and prospects for the sector. Leading companies, investments and institutional support
  • Poland's sector of space technologies in cooperation with ESA – achievements and plans
  • Polish specialisations. Upstream (nanosatellites) or downstream (terrestrial services, data processing)?

INVESTMENTS, INFRASTRUCTURE, CONSTRUCTION

Infrastructure investments

  • Investments in road and railway infrastructure in Poland and in the region
  • Key projects and their importance. Priorities. Financing. International cooperation
  • Tenders – progress, conflicting interests, procedural barriers, good practices
  • Cost inflation in construction – a hazard to programme implementation

An economic zone spanning the entire territory of Poland

  • A year since amendments to regulations related to tax benefits and functioning of economic zones
  • Economic zones as a tool of economic policy – still effective? Only tax benefits and low labour costs?
  • The role of local authorities in developing the business environment (labour market, infrastructure, spatial planning)
  • Investment structure in SEZ. Do such zones contribute to technology development?

25 years of French investments in Poland

  • The scale and specifics of involvement of French capital in Poland's economy
  • Most important sectors and investments. Their economic and social effects
  • Technology transfer. Impact on Poland's labour market – yesterday and today
  • Prospects for French business presence in Poland. Promising conditions for cooperation and investment specialisations

Infrastructural investments – from the Baltic to the Carpathians. Cooperation between Central and South European countries

  • Cooperation in transport infrastructure development in North-Eastern Europe. Basis, common goals, coordination of actions
  • The role of Rail Baltica in international trade. Potential, progress status, most difficult sections, completion prospects
  • Baltic States vs. Via Baltica and Via Carpatia. Priorities and expectations
  • Further financing. New EU financial perspective
  • Railway and road projects in the region in the context of the cohesion desideratum of the Trans-European Transport Grid

Major challenges for the modern business services sector in Poland

  • In what direction is Poland’s BPO/ SSC sector heading? Sector and market evolution
  • In- or outsourcing? Company needs versus new types of services. The cost aspect
  • The issue of shortage of labour, ways to attract labour. Increasingly more complex processes
  • How to raise the education level and change its nature without losing competitiveness in the region and the world at large
  • Robots now? Automation of BPO services

Construction 4.0

  • Robots at construction sites. A cure for shortage of labour?
  • Revolution in investment processes – BIM solutions and managing life cycles of buildings
  • Implementation examples of innovative solutions: prefabrication, 3D printing, Lean Construction, VR
  • Intelligent working tools and protective measures at construction sites

Industrial and power construction

  • The end to large investments in power construction
  • An uncertain future for companies specialising in the sector
  • Alternative? How and where experience and competencies can be used?
  • New strategies of businesses. A need for diversification, export

Power revolution in construction

  • New EU regulations concerning new buildings
  • Clean, effective, energy saving. Users’ requirements and expectations
  • Are public institutions and local authorities ready for changes?
  • Facilities with zero consumption of external energy. How is that done? Reactions of the contracting market
  • New technologies in construction. Intelligent buildings. Smart grid. Integrated photovoltaics

Polish railways

  • PKP Group investments under way and planned. Time schedule and financing
  • Scale of investments, impact on the construction sector, anticipated effects for the economy
  • Innovations in railways. Cooperation with technology providers and the R&D sector
  • Ideas for space. Development of land and other railway properties

TRANSPORT AND LOGISTICS

Modern logistics and warehouses

  • Warehouse boom in Poland continues. Where does the appetite come from for storage and industrial space in Poland?
  • Polish warehouses targeted by international investors. What products do funds look for?
  • How large investments change the market? Ports on the Baltic, the New Silk Route, the Central Airport and Railway Hub (Centralny Port Komunikacyjny – CPK)
  • New technologies in logistics centres. Automation and robotization.
  • Changes to the supply chain. Market reaction to the new reality (e-commerce, customers’ expectations)

Direction: interoperability

  • European transport (roads, railways, air) – achievements and missing elements in the integration of domestic systems
  • Applied solutions (packages of directives). Effective dates in Member States. Anticipated effects
  • Opening of the railway passenger transport market in Poland. Who will benefit, who will lose?

Logistics between Europe and Asia

  • Trade between China and the EU versus the condition and development of infrastructure
  • Transportation “bottlenecks” between Asia and Europe
  • Chinese investment programme (One Belt One Road) – its size and potential significance. Anticipations and concerns
  • Development prospects of long-distance railway connections
  • How can the new potential be used effectively? Competition in logistics in our part of Europe

Central Airport and Railway Hub (Centralny Port Komunikacyjny – CPK)

  • Poland on Europe's transport map. Perspectives.
  • CPK – a vision and implementation. Preparations and expectations. Schedule of activities
  • CPK potential for the economy. Scale of investments and impact thereof
  • Poland – a hub for air cargo?

FINANCIAL MARKET

Employee Capital Plans (Pracownicze Plany Kapitałowe – PPK)

  • Act on Employee Capital Plans. A revolution in the pension system and State finances?
  • Demography, potential of the social insurance system and PPK
  • Social response and market reactions. How to effectively encourage saving for pensions?
  • Anticipated effects of the programme – for capital market and future pensioners

Employee Capital Plans – economy and investments

  • Investment funding sources. The role of domestic capital
  • The effects of Employee Capital Plans for employers
  • What about the Open Pension Fund (Otwarty Fundusz Emerytalny – OFE? Market image when PPK have been launched
  • Impact of PPK on the economy, investments, financial market (WSE)

Cashless Poland

  • Development of the cashless payment market. New directions?
  • How do new technologies change the financial sector. Customers’ viewpoint
  • Regulations, rules, standards on the financial market. What needs to be changed?
  • Changes to the functioning of entities in the sector. Projections

Tech, European Start-up Days / Fintech sector – bright and dark sides

  • New tools, new opportunities – development of the fintech market in Europe
  • Demand for innovative services. Traditional products in new packaging?
  • Specific features of new entities as opposed to traditional financial sector companies
  • The aspect of responsibility. Risks, hazards, remedial measures
  • Cooperation between fintechs and corporations. Towards a new model of the financial market

Bank Gospodarstwa Krajowego – tradition, responsibility, future

  • Everyone wins? Initiation of cooperation between business, the public sector and financial institutions
  • How to equalise opportunities and catch up with the best. The role of BGK in the development of regions and rural areas
  • Initiatives focused on absorbing EU funding. Relations with local authorities, social economy entities, organisations. Experiences and practices
  • Tools and programmes to support the housing sector and local communities. Family on their own”, “Home for the Young”, social and tenant housing
  • SMEs and young business as beneficiaries of BGK’s operations. Case studies, opinions, conclusions
  • Support for investments and exports in BGK’s policies and in the eyes of business. Recommendations by companies
  • Mission and vision. New challenges facing Poland’s economy versus the Bank’s strategy

Tax dialogue – looking for a compromise

  • Tax safety for Polish companies versus tightening of the tax system
  • Potential sanctions for companies and penal fiscal liability
  • Impact of technologies on transparency in the tax area
  • Dialogue between fiscal authorities and taxpayers – practices versus models in other countries

Long-term funding for the Polish economy

  • The development of the Polish corporate bond market in recent years
  • Funding for the longer term: What alternative should there be to the issuance of corporate bonds?
  • The investment gap in Poland – innovation for competitiveness
  • Leveraged loans and the encumbrance of balance sheets
  • Patient capital: Does it exist?

CITIES. REGIONS. DEVELOPMENT

Metropolis – how is that done?

  • From agreements between municipalities to statutory regulations. Metropolis – bottom-up and top-down
  • Effective cooperation within a metropolis
  • Will the Upper Silesian and Zagłębie Metropolis remain the only one? Pomorze, Wrocław?
  • Public transportation, data platform – priority tasks
  • Polish and world metropolises. Learning from the best ones

Cities – development generators

  • Cities like cars – economic, ecological but also family-focused and comfortable. Smart or agile?
  • Cities as companies? In a sense... What may administration learn from the private sector?
  • Mobile applications in transport. How to do that effectively?
  • New (digital) technologies in managing city organisms. Good practices

Attractive city

  • What is decisive for selecting the place to live? Cities and related advantages
  • Culture? Infrastructure? Free time industry? Shopping malls above all?
  • A real city centre – inhabitants’ requirements of public space
  • A second life for post-industrial sites. How to use the potential of “difficult” sites?

Demography and city policies

  • Depopulation – scale and effects. Fastest depopulating cities
  • Cities officials’ ideas for stopping the escape of inhabitants
  • The role of local programmes to support fertility, families, seniors
  • How to build and transform cities into being more friendlier to the youngest and to the elderly?
  • Time for silver power? An older city but full of energy, interesting, attractive

Sustainable development of cities and regions

  • Deglomeration in regions – spreading of cities. Prevent, cure, accept?
  • From the centre to suburbs. Transportation, infrastructural problems, examples of solutions in Polish and European cities
  • The city supports, initiates, encourages. Rules and practice of cooperation with investors
  • Sustainable development of cities and regions – environmental protection and mobility in rural and urban areas

Local investments with support

  • The last wave of investments? Financing after 2020. What will change?
  • The role of public-private partnership in expanding infrastructure
  • How do investments affect local communities?
  • Local Road Fund. From planning to implementation
  • Home plus – first effects, problems, challenges. Support for housing for rent

Town planning, space, law

  • Good architecture and chaos – spatial planning in Polish cities. What do we miss?
  • Profit versus spatial order – within conflicting interests
  • Growth or development? Disputes among new legal solutions
  • First – do not spoil. Public space as a value. What kind of city for ordinary people?

Tech / Digital offices

  • Polish offices – modern offices. Where are we?
  • The experience of local authorities in implementing e-services
  • Digitisation in public offices – are employees ready? The meanders of implementations
  • How does e-administration affect the image of public offices?

EU funds continue to be attractive

  • EU funds after 2020 – scenarios for Poland. How to finance local authorities’ tasks?
  • Regional Operational Programmes. Will they retain their significance?
  • How to shorten development distances between the regions?
  • A stable and ambitious EU budget? Reform of the financing system

EEC Green / Sustainable transport in cities

  • Air quality, less expensive low-emission technologies in transport, investments
  • Public transport: new, low- or zero-emission stock. Direction and rate of changes
  • Clean transport zones in cities. European experience. Their impact on urban logistics, business and trade
  • Car rental networks, carsharing. Smart solutions in traffic control
  • Restriction to private car traffic in European metropolises
  • A farewell to Diesel? The future of commercial vehicle fleets and business services

PROPERTY MARKET

Commercial property market in Poland. Status, trends, core players

  • Poland's promotion in the FTSE Russell index versus investors’ reactions and plans
  • Poland targeted by foreign capital? Projected volumes of transactions and capitalisation rates
  • Offices, warehouses, shopping centres or hotels – what opportunities can be found by investors in the near future? Deficit of the most demanded assets
  • Where is the glass ceiling? For how long will the commercial property market in Poland continue to beat records?

The legal and tax environment of the commercial property market in Poland

  • Income tax, ban on retail trade on Sundays, end of perpetual usufruct right or the Act on REITs. How does the legal and tax environment affect development business?
  • Capital is fond of peace and predictability. What facilities are expected by business?
  • Local authorities in cities and regions – cooperation with investors. Regulatory environment at local level
  • Fight against stereotypes. How do foreign investors perceive Poland's commercial property market?

Housing market

  • The boom in the housing market is now over?
  • The shrinking bank of investment sites, problems on the construction market, higher costs, legal changes
  • Government programmes and institutional support to housing. Home+ programme. Assumptions, effects, assessment
  • Demand, supply, prices – where to construct not to lose?
  • Apartments with history, smart-investments or maybe luxury. What do Poles want?
  • Revitalisation of housing – potential, costs, investment models

Office property market – regulations, investments, management, Office 10.0

  • Not a desk and not open space. How are 21st century offices created?
  • Changes to management models, increase in the role of design, use of various competencies. What makes traditional offices anachronistic
  • Outlook and arrangement of places of work versus work effectiveness and team work
  • Modern offices – not just the design. Technological “must haves” for each office building

OTHER SUBJECTS

Restructuring

  • Restructuring to solve problems. Stereotypes around the timing. When and how to restructure?
  • Restructuring as an investment in the company’s future and not a rescue plan
  • Scope and development of restructuring processes. The role of analysis and consulting
  • Sensitive areas: liquidity, disinvestment, employment, communication, trust
  • Rational use of new legal tools. How to reduce restructuring costs?

European Start-up Days / Polish start-up scene

  • Young innovative entrepreneurship in Poland – basic data and trends
  • Start-up and success. Looking for a universal formula
  • Institutional support and acceleration. A review of opportunities. Opportunities and traps
  • Innovation versus risk mitigation and acceptance. Effective tools and models
  • Dilemmas of independence and development – or start-ups and investors. Partnership despite disproportions?

Culture and economy

  • A reflection on the economy of culture. Impact on life quality, attractiveness of cities, social and economic development
  • Contemporary sponsorship. Culture as a plane for communication. Creative industry
  • Culture in corporate CSR strategies. Planning of sponsorship cooperation
  • New technologies and forms of communication as an opportunity for cooperation between business and artists

Management in culture

  • Specific features of managing private and public institutes of culture
  • Manager in culture. Specific predispositions, organisational, marketing competencies
  • Artists, officials, business people. Team management in cultural institutions
  • Culture as a product. Finances and market versus values. Tough decisions
  • Sponsorship and independence. The art of developing relations with sponsors

Contemporary sport in the economy

  • Sport as a great business. The scale of phenomena, trends, prospects
  • The role of sport in world politics and economy
  • The best, the richest and… richer and richer. Hierarchies, stratification and domination in sport
  • Spanish Primera División played in the USA? Globalisation and what’s next?

Meetings industry in Poland

  • Potential of the MICE market in Poland and in the region
  • Political and economic, sports, cultural? The sector is flourishing - sources and effects of the boom
  • Transport, congress centres, hotel base. Impact of business tourism on the economy. The role of local authorities
  • Acceleration, simplification, optimisation, personalisation. How do event organisers compete?
  • New technologies and new event formats. Changing expectations of participants
  • How to attract events effectively? How to use their potential?

Empathy and effectiveness thereof in business

  • Poles and Polish business in social trust rankings. A lot to do
  • Empathy versus success of the organisation. “Hard” values correlated with growth and productivity
  • What comes under the heading of empathy and how is it to be measured? Opinions, parities, relations, reactions
  • Empathetic communication in companies – a valuable asset
  • The role of emotional intelligence with contemporary leaders
  • Empathetic or habitual behaviour? How should empathy be taught? The role of HR and coaches

Women in business

  • Women on the labour market. Women as leaders
  • Stereotypes, cooperation, operability, partnership. What helps and what interferes on the road to success?
  • Does business have a gender? Communication skills, development of relations, negotiations
  • Psychology and strategy. Development of position in a man's world

New media

  • New media are no longer new… Evolution of tools, channels, business models
  • How do digital civilisation media change users? How are they changed by users?
  • Advanced interaction. Marketing, information and social aspects
  • Advantages and traps of automation. Originality, ownership, law
  • Impact of digital media versus responsibility and credibility. Dilemmas of freedom, control, reception
  • Being up to speed – a fetish or necessity? The media versus dependence

Risk in business

  • In an unstable world. Types and sources of political hazards
  • Cyber hazards. Potential effects for business, critical infrastructure, public security
  • Climate change and extreme weather phenomena as a risk factor in business
  • Regulatory risks versus coincidences. What can and what cannot be predicted? Risk intelligence vs. black swans
  • Strategies to mitigate risk in foreign expansion and international trade
  • The role of the insurance sector in the economy – new situation, new challenges

Prepared for a crisis

  • There is something in the air … Potential sources and possible scenarios of a global downturn
  • Slow down? Interruption? Catastrophe? The nature of cyclical changes in the contemporary
  • Economy
  • Ready for the unknown. Prevention of potential crisis effects
  • Resilient, armoured, flexible. How to develop resilience to changes in market conditions over the long term?
  • Anti-crisis regulations. More benefit or harm?

Humanitarian aid

  • Contemporary challenges to the humanitarian aid sector. World regions with potential conflicts
  • Specific nature and intensity of events – armed conflicts, mass migrations, natural calamities and weather anomalies
  • EU Civil Protection Mechanism and other elements of the EU humanitarian aid system
  • Tools and operating methods – standard and non-standard. Assessment of the situation, coordination, logistics
  • Time for professionalism. How to do that effectively? The role of volunteers, partner organisations, media and communication
  • How can business be involved in humanitarian aid? Cooperation with administration and organisations

Justice system and business

  • Stability of law, system transparency – unrealised dreams of Polish business
  • Directions of changes in Poland's justice system and the potential effects for the economy
  • Concerns of domestic business and foreign investors. Attitudes, arguments, emotions
  • Effectiveness of courts in economic matters. Level of economic knowledge in courts and prosecutor’s offices
  • Economic effects of legal errors, excessive length of proceedings, no professionalism

HEALTH MARKET

Medicine and economy – numbers, potential, reality

  • Medical sector on Poland's economic map. Employment, investments, value of infrastructure
  • Medical entities or enterprises with a special mission – or just non-profit?
  • Market of providers of health care entities in Poland
  • Investors’ expectations and plans for the medical sector

European Start-up Days / Images of new medical technologies – opportunities and challenges

  • Research on new medicinal and non-medicinal technologies – selected trends
  • Place for innovative medicine in the Strategy for Responsible Development
  • Pharmaceutical industry – is it a driver for innovative economy in Poland?
  • Biotechnology development. How do we use the potential?
  • Digitisation of the medical sector. Are we prepared for the revolution?
  • Institutional support and the role of the state in implementing new medical technologies to clinical practice and commercialisation

Doctor's offices, clinics, hospitals – a difficult puzzle

  • Health care service in Poland – what model are we heading for?
  • Basic health care, ambulatory specialist care, hospital treatment – relations and proportions between core system elements
  • The effects of the implemented solutions in coordination of health care in Poland
  • In what direction are hospitals heading – Polish reality versus trends in selected European countries

Local authorities in the health care system

  • Local authority units as owners of hospitals and other health care units
  • The scale of local investments in health care
  • Local health care programmes and educational campaigns
  • Role of local authorities in pursuing the National Health Programme

Financing of the health care system – the art of spending money

  • What stems from the 6 percent Act? More money on health is a challenge
  • Fund allocation in the health care system. A review of solutions
  • Health insurance in Poland – a supplement or alternative to the National Health Fund?
  • New maps of health needs. Will it become an effective tool to plan investments in the medical sector and to finance benefits?

FOOD MARKET

Food market. Consolidation time

  • The wheels are in motion as regards consolidation – a review of the most important transactions
  • Not only organically. Who has an appetite to grow through acquisitions?
  • Which categories and segments are ripe for acquisitions? Titbits on the market
  • Succession a strong determinant of mergers and acquisitions on the food market
  • Funds, sectoral investors – who is interested in transactions?

Great acceleration. Future of the food market

  • Business decisions on the carousel of trends. Keeping up with informed and demanding consumers
  • The art of reaching. Marketing strategies aligned to consumers. Known brands in a new presentation
  • New products, new needs, new packaging. Innovations and tradition
  • Will the generation of young entrepreneurs revolutionise the food market?

Food and eating – fashion and style

  • Eating as an element of pop culture – opportunities and challenges for the food sector
  • The value and pleasure of eating. Boom and future of the foodie culture
  • Cooking is big now. Blogosphere, social media and culinary trends directly affect the food market
  • Cooks and dieticians as new authorities. How to use the potential?
  • HoReCa sector fuelled with fashion and trends
  • Cooperation potential of food brands and catering. How can that be done?

ACCOMPANYING EVENTS

Investors Without Borders

Another edition of awards granted to the most effective Polish investors pursuing foreign expansion and active, responsible foreign investors in Poland, having a positive impact on the economy and the labour market.

TOP Municipal Investments

Prestigious awards for the best investments in Poland. A periodic project that identifies the best investment practices as well as people who have been successful in investments as a result of bold, pro-development decisions.

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