AGENDA

Thematic scope

• Trend of sustainable development here and now. Scale and depth of changes. Nature of adaptation processes
• Motivation to implement a “green” component to business strategies
• Regulatory pressure. Why are certain companies ahead of regulations and standards?
• Wait or react? The risk of failure by companies to align to the changing market and new consumers’ preferences
• Transactional or relational economics? The role of cooperation with partners, the market, science