Europejski Kongres Gospodarczy 2015

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INTERNATIONALISATION, OR AN ENTERPRISE IN THE GLOBAL MARKET - EEC SESSION

Internationalisation, or an enterprise in the global market

21 April 2015 • 15:30-17:00 • conference room 3 (press briefings)

Thematic scope

  • Foreign expansion of enterprises and problems related to this phenomenon
  • Experience and knowledge about the market, environment and culture. Traps of ignorance
  • How to build competences that are needed to operate in markets which are distant in terms of both geography and culture?
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