The Polish brand in the global economy

Thematic scope

The Polish brand in the global economy

• The weakness of Polish brands. Causes and conclusions for the future
• A brand, a margin and a profit. Economic consequences of producing “under a foreign brand”
• Production of highly processed goods supported by a brand as a challenge for Polish exporters
• Room for Polish brands: Let us look for attractive niches.
• How to invest in a brand? Experience gained by enterprises. Strategies adapted to the specific features of local markets
• Branding that utilises modern technologies, tools and modes of communication