The consumer of the 21st century

Thematic scope

The consumer of the 21st century

• Smartphones at the centre of the shopping process in which contemporary customers are involved
• The ‘X’, ‘Y’ and ‘Z’ generations – a challenge for retail chains
• The consumer is expedient, disloyal and impatient. Methods of establishing bonds
• The big-city customer – higher income and higher demands
• Creation of a tailor-made offer
• Logistics. The “here-and-now” goods versus customer satisfaction