Agenda

Opportunities of various players on the market of digital advertisement. The need for consistent rules and requirements so that all digital entities could develop (including the media who lose the most due to a lack of regulation). Taxes paid by tech giants in the EU. The areas of activity that will be subject to taxation in Poland. A response of the industry and the market; pressure and lobbying. Expected proceeds and the aims of imposing the tax on global giants. Support for the development of technologies, innovation, and quality media content.