Agenda

Consumer 3.0 – emotions, data, loyalty

22 April 2026 • 16:30 -18:00 • Lower Lobby Stage

Online broadcast session Session translated simultaneously EN / PL

Thematic scope

The current model of retail as a creative response to changing needs and preferences of new generations of consumers (Z, Alfa, Silver). This trend encompasses purchasing psychology, personalised experience and purchase protection, winning consumer loyalty, and the impact of automation and algorithms on purchases. Purchases of tomorrow: between convenience and climate sensitivity. Customer experience – how can the use of emotions, data, and automation define the future of relationships with the consumer?

See the retransmission

Speech

Tomasz Chróstny

President, Office of Competition and Consumer Protection

Edyta Kochlewska

Editor-in-Chief, dlahandlu.pl

Speakers

Regional E-Commerce Manager Consumer Brands Professional, Henkel Polska

Tomasz Chróstny

President, Office of Competition and Consumer Protection

Wojciech Łuczak

Director Strategy, M&A, Business Development, E.ON Polska SA

Dominika Maison

professor UW, Ph.D., Head of Department of Business Psychology and Social Innovations, University of Warsaw, President & Chief Science Partner, Maison & Partners

Central Europe Market Strategy and Deployment Director, Mars Pet Nutrition

Robert Orszulak

owner, ON LEMON

Aleksandra Wierzba

Corporate Affairs Representative, PepsiCo

Host

Donata Chruściel

Journalist, PortalSpozywczy.pl

Edyta Kochlewska

Editor-in-Chief, dlahandlu.pl

Session partners

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