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Culture and economy
23 April 2026 • 15:00
-16:00 • Conference Room 8
Online broadcast session
Session translated simultaneously EN / PL
Thematic scope
Culture as a driving force influencing societal and economic development. Motivations of businesses supporting cultural projects: brand, trust and relationships with stakeholders, innovation. Collaboration between companies, creators, and cultural institutions. What benefits do both sides gain? Cinematography as an example of an industry that drives the economy, impacts the labour market, and develops local markets (production, festivals, distribution, streaming). How to develop mutually beneficial business–culture partnerships?
See the retransmission
Speakers
Iwona Jarzębska
President, Millennium Bank Foundation, Director Public Relations, Bank Millenium
Zofia Koźniewska
International cooperation, Zacheta - National Gallery of Art
Artur Liebhart
Director, Founder, the Millennium Docs Against Gravity Film Festival (MDAG)
Ewa Sadkowska
Director, Film Institution “Silesia Film”
Anna Wróblewska
Author of the book “The Film Market in Poland”, Journalist, Member, Polish Filmmakers Association
Marek Zając
Deputy Director for Documentary and Historical Programming, Programming Office, Telewizja Polska
