Agenda

Organising large-scale sports events with massive reach – their nature and significance as business, economic, and infrastructural projects. Major sports events as an element of global territorial competition. Their impact on development, the discipline, the country, and the region. Tourism, media, transport, and services. Great sport, the brand of an event, promoting the brand of the host country. Mega events: plans, ambitions, budgets vs. satisfaction and actual benefits.