Agenda


Product Concept, or a product from scratch

12 May 2017 • 11:30-13:00 • conference room 7

Thematic scope

Product Concept, or a product from scratch

  • More than marketing – a comprehensive approach to the product.
  • The role of economic analyses and business models in product market strategy.
  • Brand strategy and creativity.
  • The crucial questions: the competitive potential of a product.

Speakers

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