New trends relevant to the economy: disillusionment with the style of state governance and business management, the wellness culture, interest in ecology
Surplus economy challenged by the sharing economy. The precariat and the young generation reinterpret the concepts of work, income and stability
New lifestyles defining the areas of potential growth and new threats for the economy
Purchasing technology. Current trends in e-commerce. How to tap their potential for growth
Awareness and stereotypes concerning commerce and the market
Know your customer. Consumer behaviour models and their variability
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