Speakers


A B C D E F G H J K L Ł M N O P R S Š Ś T U V W Z Ż

Michał Kreczmar

Company: PwC

Position: Director, Digital Transformation

Participates in the sessions:

  • Traditional trade in the digital era

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    Traditional trade in the digital era

    Traditional trade in the digital era

    • Revolution instead of demise. Traditional trade and the challenges of the digital era.
    • Traditional retailers are going digital (e-trolleys, beacons, robots and the Internet of Things). Polish and international examples.
    • Omnichannel, or intertwining sales channels. The role of the digital sphere in their integration.
    • Customer Experience – the digital customer’s expectations. Relationship building, communication, loyalty schemes.
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