EEC 2019

Image crisis management

14 May 2018 • 17:00-18:30 • Conference room 7

Thematic scope

  • Image crises – their causes and consequences for finances, values and brands
  • "I apologise" is not enough. Crisis strategies illustrated with examples
  • Minimisation of losses, silencing, attention refocusing and an active ‘counter-attack’
  • Ready for the worst. The role of consistent image shaping and external relations (the media, PR and business environment)
  • Defeat turned into victory. Crisis as an opportunity to strengthen and renew the image

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