EEC 2019

Information management… is the leverage of trade

16 May 2018 • 09:30-11:00 • Conference room D (Pavilion)

Thematic scope

  • New trade models based on data processing: digital, omni-channel and e-commerce
  • Big Data. A new level of competition due to data analysis and the knowledge of the clients’ profiles
  • A sum of a client’s experiences and emotions. Customer Experience: How to manage those resources?
  • Personalisation of the range of products and services, which utilises new technologies
  • The future of retail: digitisation and automation in the service of retail trade
  • Business intelligence in the process of consumer trends recognition

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