EEC 2019

Strategies for creating strong food brands

16 May 2018 • 11:30-13:00 • Conference room 24

Thematic scope

  • The food industry in Poland – there is modern production, but marketing seems to be "behind the schedule"
  • A strong brand in competition and distribution
  • Creating new needs among consumers: Build a new category and you will become the leader in it
  • How to compete effectively with the increasingly recognisable private labels?
  • A legend instead of a brand, and fans instead of customers. How is it done?
  • Culinary websites, the blogosphere, and social media – new channels of communication with consumers

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