AGENDA

Thematic scope

• Whether high, popular or physical, culture improves the quality of life. The range of leisure activities versus urban development
• The meetings industry; the creative sector; and culture and art – their importance to the contemporary economy
• Culture in corporate strategies (CCI – Corporate Cultural Involvement). Image, prestige and social expectations?
• What does ‘healthy’ mean? Relations between culture and business. The strength of stereotypes and the need for good standards
• I am from here. The identity of a place as a common denominator for culture and business. Co-operation between business, non-governmental organisations and cultural institutions.
• Confidence pays off. The art of building social capital based on culture