AGENDA

Thematic scope

• Consumers 20+ – the ‘new consumption’ generation. Models of behaviour and their volatility
• To reach young people. Digital communication channels. How to use them?
• Personalisation, joint participation and availability instead of possession? What do new consumers expect?
• The art of influence: influencers, followers and trendsetters
• Sport, e-sport and leisure – areas that allow reaching young consumers