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Filip Ziolek Vice-Chairman and Co-Founder of The Poland Hong Kong Chamber of Commerce. Holder of double master degree from the University of Silesia with MA in English Philology and The University of Hong Kong with MSc in E-commerce & Internet Computing. Additionally, he obtained a post-graduate diploma in Public Relations at the University of Economics in Katowice and completed Chinese language courses at Suzhou and Shenzhen universities in Mainland China. Conducting own businesses, he gained thorough experience on the international markets and delivered commercial, cultural and educational projects in Hong Kong, South Korea, China, Japan, Singapore, Macao, Taiwan, The Philippines, Indonesia, Malaysia, Vietnam, Thailand, Australia, Great Britain, Russia, Ukraine and the USA. Since 2015, involved in business research at Asia Case Research Centre at the University of Hong Kong where he is well regarded for the publications on Harvard Business Review on the subjects of innovation, new market entry strategies and disruptive business models as looked at from the perspective of the Chinese and international players, comparing approaches including Facebook vs. Tencent or Walmart vs. Alibaba among others. Areas of expertise: multicultural negotiations, new market entry strategies, restructuring business models in the era of digitalization.