Generational change of consumer preferences and their life priorities. New purchasing and service models in time of the pandemic. The corona-crisis aftermath – new models of behaviours, new standards, new habits. Ecology, technology, convenience and safety shape consumer experience. Customer experience – the new king of trade. “Consumer rebellion” – will it exert an actual influence of trade giants? Reaching consumers; global role models – celebrities, athletes, environmentalists. From emotions to values – how to buy consumer's attention? Application – nothing but the truth about climate?
Vice- President of the Management Board, ING Bank Śląski
Vice-President of the Management Board for Commercial Affairs, Żabka Poland
CEO, Founder, infuture.institute, Trend Analyst, Blog Author, hatalska.com
Marketing Director, IKEA
Member of the Management Board, Head of Sales and Marketing, Stokrotka
Audit Partner, Trade and Consumer Product Leader, EY
Managing Director, Nielsen