EEC 2020

Consumer of tomorrow

4 September 2020 • 09:30-11:00 • Multifunctional room F

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Thematic scope

Generational change of consumer preferences and their life priorities. New purchasing and service models in time of the pandemic. The corona-crisis aftermath – new models of behaviours, new standards, new habits. Ecology, technology, convenience and safety shape consumer experience. Customer experience – the new king of trade. “Consumer rebellion” – will it exert an actual influence of trade giants? Reaching consumers; global role models – celebrities, athletes, environmentalists. From emotions to values – how to buy consumer's attention? Application – nothing but the truth about climate?

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