EEC 2020

Marketing in digital world

3 September 2020 • 15:30-17:00 • Lecture Hall

Thematic scope

(common session of the European Economic Congress and European Tech & Start-up Days)

Current marketing trends including digital transition of economy: hybrid campaigns, new models of reaching the customer, channels in digital marketing that identify opportunities for consumers to interact with brands.

  • Digital marketing - multiple options as an area of creativity and experiment
  • Influencer marketing - professionalisation, effective campaigns with the participation of Internet creators. Cooperation on line creator-brand-agency
  • Where do brands want to be? The key role of social media. Is it still YouTube and Facebook on fire, or is just Instagram and Tik-Tok now?
  • Gaming marketing - growing promotional budgets
  • Changes in the approach to marketing forced by the pandemic. Freezing of the promotional budgets; adaptation through the selection of channels and ways to reach the recipient

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