The MICE industry

22 September 2021 • 11:30-13:00 • Multifunctional room D

Session partner

Media partner of the session

Thematic scope

The meetings and events industry during the pandemic – an assessment of the most difficult year to date. Event venues; hotels and catering; and operators – the situation in and the prospects for the industry experiencing a see-saw of unfreezing and lockdowns. Strategies: from survival to innovation and creating new value for customers. The online formula, and hybrid and outdoor events – benefits and limitations. The need for dialogue and education – pandemic experiences and new safety standards, or the potential for reconstructing the industry. The role of government and local authorities in stimulating the industry’s return to normality.

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