Influencer marketing

21 September 2021 • 14:15-15:00 • Multifunctional room G

Thematic scope

The image of individuals and enterprises online. Famous, recognisable, and influential: How to use influencers to promote a brand? Co-operation between an enterprise and an influencer. How to engage and reach the target groups? Appropriate creators and communication channels. Ways in which an influencer’s personal brand can affect a given brand’s image and vice versa.

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