AGENDA - European Economic Congress

EEC Online

EEC Online - the event, for the first time organised remotely and 100% accessible on the Internet, will take place on the originally planned 18-20 May. The online version of the Congress will be filled with live broadcasts, presentations, interviews, webinars and online debates on the economy, which, having found itself in a completely new situation, is looking for answers to basic questions.

Influencer marketing

21 September 2021 • 14:15-15:00 • Multifunctional room G

Thematic scope

The image of individuals and enterprises online. Famous, recognisable, and influential: How to use influencers to promote a brand? Co-operation between an enterprise and an influencer. How to engage and reach the target groups? Appropriate creators and communication channels. Ways in which an influencer’s personal brand can affect a given brand’s image and vice versa.