Agenda

Africa as a market of the future – rapid economic growth, demographic structure, and the diversity of economies and markets. Investment barriers: political risk, regulatory instability, infrastructure deficits. The key to success: local partnerships, technology transfer, and skills development. The African Continental Free Trade Area (AfCFTA) opens up new trade and investment opportunities. Sustainable development and corporate social responsibility, linking investment with local development as essential elements of a market-entry strategy for Africa.