Agenda

The future of the media industry in a broad context – the need for redefinition. Credibility, entertainment, mission: what tools, and how, could help media outlets fight for the attention of the audience? How to reach younger audiences? Information media vs. big tech – a struggle for profit and value. Information safety as an important component of security architecture of the state and citizens. The new media act. Changes in the Polish media market: independence and plurality, transparent financing, better protection of journalists, managing state advertisement.