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The 'Poland' brand and its ambassadors

23 April 2026 • 15:00 -16:00 • Conference Room 7
Online broadcast session Session translated simultaneously EN / PL

Thematic scope

Poland’s potential and recognition: what remains to be achieved in terms of promoting the country abroad? Mobilizing the Polish community abroad. Persons connected with Poland that are recognized in their countries that could promote Poland abroad. Popular representatives of Polish culture, athletes, business people performing the role of ambassadors. Poland’s civilisation development over the last 30 years, the country’s ambition and courage, the potential of its economy and the entrepreneurial spirit of its citizens, shared values of the free world: what should be the foundation of Polish brand and how to win support for it?

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