Magdalena Krucz
President of the Polish Tourism Organisation (PTO), has been professionally associated with the Polish Tourism Organisation since 2004, where she has completed a full career path – from Chief Promotion Specialist, through managerial positions at headquarters and abroad, to Managing Director. Among other roles, she has managed teams in the marketing, planning, and development departments, as well as a network of more than a dozen PTO foreign offices. As a graduate of the Higher School of Economics with a degree in tourism economy, she has been involved in the tourism industry from the outset, initially gaining experience in a travel agency specializing in inbound tourism and the meetings industry (MICE). She also promoted Poland as Director of the one of the PTO's Foreign Offices.
