The 10th edition of the European Economic Congress confirmed its leading position on the map of the most important business conferences in Central Europe. More than 150 panels were held with a total of 900 speakers, including a large group of foreign experts and a record number of 11.5 thousand guests. 88% have declared they will participate in the event again next year. The accompanying European Start-up Days attracted as many as 2.5 thousand people
Representatives of the organizer, the City of Katowice, the Silesian Metropolis and the Silesian Voivodeship weighed in with their remarks on the jubilee edition.
"The jubilee edition of the European Economic Congress beat many records. The turnout was great, both for participants and the media; we organized more panels and managed to attract speakers from all over the world. This select group of experts once again pondered the economic future of Poland and Europe, posed important questions and formulated important conclusions that will serve as the springboard for next year's debates, hopefully just as successful as the last", says Wojciech Kuśpik, CEO of PTWP, initiator of the European Economic Congress in Katowice.
Guests, panellists and partners of EEC 2018 took part in a satisfaction survey conducted on a representative sample of participants by the BCMM Market Research Institute. 83% of all guests, 88% of panellists, and 90% of partners were satisfied with their participation in the event. As many as 88% of guests and 92% of panellists declared they would return to the Congress in 2019. Both the former and the latter listed the interesting agenda of debates, sessions and panels as the most important content-related assets of the Congress. Other main advantages included the opportunity to forge new business contacts and learn about current economic trends and phenomena.
Just as in previous years, participants gave the nod to the venue for the European Economic Congress, identifying the International Conference Centre and the Spodek Arena in Katowice as an important organizational asset of the event. Communication (before and during the event) was also rated highly, as was the comfort level of conference rooms, the online registration system and the information sent by the organizer before the opening of the Congress.
The survey also estimated the average amount of money spent in Katowice by EEC participants. Average accommodation costs per person equalled PLN 723 for guests and PLN 975 for panellists. Other expenses, such as food and taxi rides, amounted to PLN 237 for the former and PLN 365 for the latter.
For the first time, this year's edition was held not just in Katowice but in the broader context of the Silesian Metropolis.
"The figures of this year's European Economic Congress speak for themselves: they show that dreams often do come true. Dreams about exceptional events in an amazing setting are real. This year's edition of the EEC was very special, because it turned the dreams of those who live in the Silesian conurbation into reality: we could finally welcome our participants to the newly established Silesian Metropolis. We are a young institution, the first of its kind in Poland, blazing the trail in a joint effort to shape the attractiveness of metropolitan investment and the EEC is of great importance to us", says Kazimierz Karolczak, Chairman of the Board of the Silesian Metropolis.
Guests were particularly satisfied with the content-related aspects of the European Economic Congress, including the agenda of presentations, sessions and panels, the opinions of experts and the opportunity to learn about economic trends and phenomena. Panellists, on the other hand, put the greatest emphasis on prestige and the professional moderation of panel discussions.
All participants gave a high rating to the EEC as a networking platform and as an opportunity to forge new business contacts.
The 10th European Economic Congress was accompanied by the 3rd European Start-up Days, a space for open dialogue between start-ups, investors and business support organizations.
The Congress was also highly rated by students involved in the EEC – Leaders of Tomorrow project.
Via television channels, press, radio and online media outlets, the EEC and the European Start-up Days 2018 were covered by more than seven hundred journalists from over 170 editorial teams. Nearly 9,900 stories that discussed or mentioned the two events were published by Polish media.
Their advertising value equivalent (AVE), i.e. the cost of advertisements with the same surface and air time, was estimated as more than PLN 42.1 million as of 20 June.
The event was widely discussed on social media; as many as 8563 posts mentioned the EEC and the ESD, including 6226 on Twitter, 1749 on Facebook and 320 on Instagram.
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