This year’s edition of the European Economic Congress in Katowice brought another attendance record and high levels of satisfaction among the participants. Apart from that, the promotional effect of the event has remained consistently strong, and the organisers assert that preparations for the 10th anniversary edition of the EEC in 2018 have already begun.
The main topic of the press conference held in Katowice on last Monday was the summary of the 9th European Economic Congress (EEC).
The largest business conference in Central Europe attracted 9 thousand people to the International Conference Centre and the ‘Spodek’ Arena on 10-12 May 2017. During that time, 132 thematic sessions were held, being attended by over 800 speakers.
On 11-12 May, the ‘Spodek’ Arena hosted the second edition of the event accompanying the EEC and being held in parallel with it - the European Start-up Days (ESD), which brought together 2.5 thousand representatives of young business.
The 9th European Economic Congress in Katowice in an abridged video report
The EEC is organised by the PTWP Group. The company’s Chairman of the Board Wojciech Kuśpik emphasised that each year the Congress is gaining more prominence, not only nationwide, but also across Europe and worldwide.
‘A positive reception and record attendance have reinforced once again our belief that we are developing in a good direction,’ commented Kuśpik.
PTWP’s Chairman of the Board also pointed out the considerable promotional effects of the Congress. As of 3 June 2017, the advertising value equivalent, i.e. an amount that should be spent on an equivalent advertising space and air time, has been estimated at over PLN 30 million in the case of the EEC and PLN 5 million for the ESD.
There was a record number of users who watched broadcasts from the EEC and ESD debates in live streaming on EEC, wnp.pl and ING websites - there were almost 375 thousands of them during the three days.
Apart from that, as in previous years, the panellists and partners, took part in a satisfaction survey conducted by the BCMM - badania marketingowe Institute. Over 93 per cent of the interviewed listeners and nearly 92 per cent of the panellists declared their participation in the next edition of the Congress.
‘Next year, we are organising the 10th edition. We can announce right now that there will be plenty of novelties and innovations as regards the formula of the Congress, and the integration between the participants in the EEC and the ESD will be even greater. Moreover, the next Congress will take place in an already functioning metropolis, and it will be an important test prior to the UN Climate Summit,’ emphasised PTWP’s Chairman of the Board, Wojciech Kuśpik.
Prof. Jerzy Buzek, Member of the European Parliament and former President of the European Parliament, pointed out that one of the leading topics of this year’s debates of the Congress was the future of the European Union. ‘A year ago, we were yet to be confronted with UK’s decision to leave EU structures. For the first time in over 60 years, there has been a situation in which a country decided to leave this project instead of joining it,’ pointed out the former Prime Minister of the Republic of Poland and current Chairman of the Programme Board of the EEC. He also added that Brexit poses a number of questions concerning the future of the EU, including the point of view of the economy and the issue of how high Poland will rank within the Community.
As always, the energy industry played a vital role during the debates, including the participation of Maroš Šefčovič, Vice-President of the European Commission in charge of the Energy Union, in the Congress.
Marcin Krupa, Mayor of Katowice, expressed an opinion that the EEC has introduced a whole new quality of thinking about the city and its development.
‘Were it not for the EEC, the International Conference Centre would likely not have come into existence at all, and Katowice would not have become the host of the UN Climate Summit 2018 and the World Conference on Doping in Sport 2019. These events will introduce Katowice into the global super league of congress cities. The EEC is a brand that should be fostered,’ said Krupa.
Jarosław Wieczorek, Voivode of Silesia, emphasised that the EEC has become part of the region for good, and that this year’s edition was once again attended by a large delegation of representatives of the government.
According to Wieczorek, it was strongly accentuated during the debates that modern technologies can allow Poland to make efficient and environment-friendly use of hard coal as well as to develop Polish industry. ‘Entrusting us with the organisation of such events as the UN Climate Summit and the World Conference on Doping in Sport proves that both Katowice and the region are becoming increasingly prominent worldwide,’ said Wieczorek.
Wojciech Saługa, Marshal of the Silesian Voivodeship, accentuated the importance of issues related to local governments that were included in this year’s agenda of the EEC, which stirred a lot of emotions. Other topics of importance to the region were the fight against smog and low-level emissions, as well as the economic transformation related to the declining importance of heavy and extractive industries. The visit of Maroš Šefčovič was related to these issues as well.
Once again, the University of Economics in Katowice was involved in the events of the EEC. For the third time, the students of this university participated in the project styled ‘EEC – Leaders of Tomorrow’, as part of which they help to organise the Congress and attend special lectures. Prof. Robert Tomanek, Rector of the University, informed that the nine meetings of students with politicians and businessmen were attended by over 2 thousand people.
On the other hand, Magdalena Wąsik - representative of the Gradis start-up - emphasised that the EEC and the ESD provide an exceptional opportunity for young enterprises as well as for companies that have a well-established position in the market.
‘Our stand was visited by Maroš Šefčovič, who expressed his vivid interest in our solution. Reducing energy consumption and CO2 emissions is one of EU priorities. We were invited to engage in further talks on the implementation of innovative design and control of street lights across the entire EU,’ indicated Wąsik.