AGENDA

Thematic scope

• New trade models based on data processing: digital, omni-channel and e-commerce
• Big Data. A new level of competition due to data analysis and the knowledge of the clients’ profiles
• A sum of a client’s experiences and emotions. Customer Experience: How to manage those resources?
• Personalisation of the range of products and services, which utilises new technologies
• The future of retail: digitisation and automation in the service of retail trade
• Business intelligence in the process of consumer trends recognition