Agenda


Traditional trade in the digital era

11 May 2017 • 09:30-11:00 • Conference Room 25

Thematic scope

Traditional trade in the digital era

  • Revolution instead of demise. Traditional trade and the challenges of the digital era.
  • Traditional retailers are going digital (e-trolleys, beacons, robots and the Internet of Things). Polish and international examples.
  • Omnichannel, or intertwining sales channels. The role of the digital sphere in their integration.
  • Customer Experience – the digital customer’s expectations. Relationship building, communication, loyalty schemes.

Speakers

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XIX European Economic Congress

The 2027 edition of the European Economic Congress will take place between April 19th and 23rd and, as always, will last for three days.

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