Traditional trade in the digital era

Thematic scope

Traditional trade in the digital era

• Revolution instead of demise. Traditional trade and the challenges of the digital era.
• Traditional retailers are going digital (e-trolleys, beacons, robots and the Internet of Things). Polish and international examples.
• Omnichannel, or intertwining sales channels. The role of the digital sphere in their integration.
• Customer Experience – the digital customer’s expectations. Relationship building, communication, loyalty schemes.