New consumers, a new economy

Thematic scope

New consumers, a new economy

• New trends relevant to the economy: disillusionment with the style of state governance and business management, the wellness culture, interest in ecology
• Surplus economy challenged by the sharing economy. The precariat and the young generation reinterpret the concepts of work, income and stability
• New lifestyles defining the areas of potential growth and new threats for the economy
• Purchasing technology. Current trends in e-commerce. How to tap their potential for growth
• Awareness and stereotypes concerning commerce and the market
• Know your customer. Consumer behaviour models and their variability