Digitisation in the media world

Thematic scope

• The media market in the digital era. Directions and visible consequences of transformations
• How has digitisation affected the media market? New possibilities for recipients, editorial offices and advertisers
• The latest technological solutions (Big Data, in-depth content analysis) and their proper use. How to catch the attention of readers and satisfy their needs?
• The growing number of paying readers and the revenues from e-commerce for premium publishers
• The trends of tomorrow. The new audience and new models of content perception as a challenge for the media
• The impact of social media on traditional media coverage