EEC 2019

Digitisation in the media world

16 May 2018 • 11:30-13:00 • Bingo Stage

Thematic scope

  • The media market in the digital era. Directions and visible consequences of transformations
  • How has digitisation affected the media market? New possibilities for recipients, editorial offices and advertisers
  • The latest technological solutions (Big Data, in-depth content analysis) and their proper use. How to catch the attention of readers and satisfy their needs?
  • The growing number of paying readers and the revenues from e-commerce for premium publishers
  • The trends of tomorrow. The new audience and new models of content perception as a challenge for the media
  • The impact of social media on traditional media coverage

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