EEC 2019

The Future of the Market – new consumers

14 May 2019 • 11:30-13:00 • Spodek Arena Main Stage

Thematic scope

  • Trends and consumer preferences affecting our reality
  • Procurement processes and generational differences. New models of behaviour
  • Online or bricks-and-mortar purchases, or perhaps an omnichannel?
  • The youngest consumers shopping – online or stationary?
  • Personalisation, uniqueness, brand – what counts for young customers?
  • Reactions to various forms to enterprises. Trust, loyalty, privacy

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