The Future of the Market – new consumers

Thematic scope

• Trends and consumer preferences affecting our reality
• Procurement processes and generational differences. New models of behaviour
• Online or bricks-and-mortar purchases, or perhaps an omnichannel?
• The youngest consumers shopping – online or stationary?
• Personalisation, uniqueness, brand – what counts for young customers?
• Reactions to various forms to enterprises. Trust, loyalty, privacy