EEC 2019

Agenda


Digital marketing

15 May 2019 • 09:30-11:00 • Spodek Main Stage

Thematic scope

  • Most recent trends in marketing. Single- and multi-directional message. The role of social media
  • Digital marketing. Know your customer, personalisation of tools, mobility
  • From campaign to conversation. The role of PR tools – blurring the differences with marketing
  • The art of influencing. Followers, influencers, celebrities
  • Marketing in a time of fake news. Trust as capital
  • Often or intensively? Marketer and customer facing the excess of content

Speakers

Host

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XIX European Economic Congress

The 2027 edition of the European Economic Congress will take place between April 19th and 23rd and, as always, will last for three days.

The exact date will be announced this year.