Three and a half thousand stationary guests and 6.7 thousand online participants, as well as over 100,000 unique users, 70 debates and discussions attended by 400 speakers, and 20,000 publications concerning or mentioning the events - these are the data summarising the 12th edition of the European Economic Congress in Katowice (EEC) and the 5th European Tech and Start-up Days. The events took place - for the first time since the lockdown - in a hybrid formula.
‘Three days, over 160 hours of live broadcasts in 16 streams, and stationary and online participants staying in contact and interaction with one another - all this gives the 12th European Economic Congress and the 5th European Tech and Start-up Days the positions of the biggest hybrid events in Poland’, said Wojciech Kuśpik, the organiser of the European Economic Congress and the European Tech and Start-up Days. ‘It is extremely important to us that we have organised fully safe, substantive meetings among experts and representatives of politics and business, science and the media, for the first time since the outbreak of the COVID-19 pandemic’, he added.
The listeners, panellists and partners of the 12th European Economic Congress and the 5th European Tech and Start-up Days were asked for their evaluation of the events by the BCMM - marketing research* Institute. The satisfaction with their participation in the meeting held in Katowice was expressed by 83% of the participants, 90% of the panellists and 96% of the partners. As many as 94% of the participants and 93% of the panellists declared their participation in the next edition of the event in 2021.
The factors having the greatest influence on the satisfaction with participation in the Congress were related to its content - the interesting opinions of the speakers, the subject matter of speeches, debates and thematic sessions, and the opportunity to learn about new trends in the economy.
For the panellists, on the other hand, the most important things included the time for discussion, the professional moderators, and the knowledge gained during the Congress. The factors having the greatest influence on the satisfaction with participation in the European Tech and Start-Up Days included: the quality of speeches given by the experts invited, the opportunity to learn about new trends and innovations, and the opportunity to establish business contacts.
The highest rated substantive aspect of this year’s European Economic Congress in Katowice was the interesting subject matter of the speeches, debates and thematic sessions (8.1 on a 10-degree scale among the stationary participants and 8.3 among the online participants).
According to the indications of representative research samples, the main effects of participation in the Congress were the interesting opinions presented by the experts invited (7.8 among the stationary participants and 7.9 among the online participants).
The space was also appreciated, with the participants considering the International Congress Centre in Katowice as the venue for the events to be an important organisational advantage. Communication with the participants (before and during the events), the comfort of the conference rooms, the online registration system, and information sent by the organiser before the start of the events were all positively evaluated as well. The participants also highly rated the security measures implemented in connection with the COVID-19 pandemic.
Over the three days of the Congress (2-4 September 2020), the International Congress Centre in Katowice hosted a total of over 70 debates and discussions attended by about 400 speakers.
The 12th European Economic Congress in Katowice and the 5th European Tech an Start-up Days were reported via television, newspapers, radio and online portals by over 350 journalists representing more than 100 editorial offices. In 2020, there were nearly 20 thousand publications concerning the event or mentioning it in the Polish media.
As of 2 October 2020, the advertising value equivalent, i.e. an amount that should be spent on an equivalent advertising space and air time, has been estimated at over PLN 47 million. The events were also commented on in social media - over 4.5 thousand mentions were recorded on Twitter, Facebook, LinkedIn, blogs and microblogs over the three September days, with a total reach of 30 million unique users.
The discussions of the Congress were broadcast on the websites of the European Economic Congress and the European Tech and Start-up Days, as well as on the portals of the PTWP SA Group and the media patrons of the events, including: dziennik.pl, dziennikzachodni.pl, forsal.pl, GazetaPrawna.pl, pb.pl, rp.pl, and wyborcza.biz.
The debates of the 12th European Economic Congress in Katowice concerned the changes currently taking place as well as those that are still awaiting us. The leading themes included: the European Green Deal, the transition of the power industry related to climate policy and the digital transition of the entire economy, which has been stimulated by the COVID-19 pandemic.
During the 12th European Economic Congress, the titles of ‘Investor Without Borders’ were presented to the following enterprises: BSH Sprzęt Gospodarstwa Domowego, Unilever, Mercedes-Benz Manufacturing Poland, CanPack, Servier, Mercator Medical Group, DocPlanner Group, Selena Group, Adamed, and PKN Orlen.
During the gala accompanying the European Tech and Start-up Days, awards in the Start-up Challenge 2020 competition were also presented to the following enterprises: Progresja Space, KPMP, Biotts, NataLab, Gamehag, and ICsec.
The 12th edition of the European Economic Congress and the 5th European Tech and Start-up Days - organised under special circumstances - were held in compliance with all applicable health and safety requirements. The co-host of the European Tech and Start-up Days was the City of Katowice.
Since its first edition in 2009, the European Economic Congress has been organised by the PTWP SA Group.
* The research among the participants of the European Economic Congress 2020 on representative research samples was conducted by the BCMM - marketing research Institute between 10.09.2020 and 22.09.2020.
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