AGENDA

Thematic scope

• Most recent trends in marketing. Single- and multi-directional message. The role of social media
• Digital marketing. Know your customer, personalisation of tools, mobility
• From campaign to conversation. The role of PR tools – blurring the differences with marketing
• The art of influencing. Followers, influencers, celebrities
• Marketing in a time of fake news. Trust as capital
• Often or intensively? Marketer and customer facing the excess of content