EEC 2019

Digital marketing

15 May 2019 • 09:30-11:00 • Spodek Arena Main Stage

Thematic scope

  • Most recent trends in marketing. Single- and multi-directional message. The role of social media
  • Digital marketing. Know your customer, personalisation of tools, mobility
  • From campaign to conversation. The role of PR tools – blurring the differences with marketing
  • The art of influencing. Followers, influencers, celebrities
  • Marketing in a time of fake news. Trust as capital
  • Often or intensively? Marketer and customer facing the excess of content

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