EEC 2019

Smart consumers in the omnichannel world

15 May 2019 • 09:30-11:00 • Pavilion G

Thematic scope

  • Big Data in trade. Big Brother looking into Polish shopping baskets
  • Evolution from price to quality. How will the disappearance of the “hunter’s instinct” change the market?
  • The online generation affects the offer of shops. What about the needs of the silver generation?
  • The end of the era of mute consumers. It is customers who decide about offers in shops
  • New technologies, e-grocery, e-loyalty – challenges of digital trade
  • Self-service stores as the future of convenience stores?

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