AGENDA

Meetings industry in Poland

15 May 2019 • 11:30-13:00 • Conference Room No. 7

Potential of the MICE market in Poland and in the region
Political and economic, sports, cultural? The sector is flourishing – sources and effects of the boom
Transport, congress centres, hotel base. Impact of business tourism on the economy. The role of local authorities
Acceleration, simplification, optimisation, personalisation. How do event organisers compete?
New technologies and new event formats. Changing expectations of participants
How to attract events effectively? How to use their potential?