EEC 2019

Sustainable development in company strategies

14 May 2019 • 11:30-13:00 • Ballroom B

Thematic scope

  • Trend of sustainable development here and now. Scale and depth of changes. Nature of adaptation processes
  • Motivation to implement a “green” component to business strategies
  • Regulatory pressure. Why are certain companies ahead of regulations and standards?
  • Wait or react? The risk of failure by companies to align to the changing market and new consumers’ preferences
  • Transactional or relational economics? The role of cooperation with partners, the market, science

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