OOH media – Another New World

20 September 2021 • 12:30-13:30 • Conference room 23

Session partner

Thematic scope

The computer screen is no longer enough. ‘Screen fatigue’ – technology fatigue moves our activity outside. Stop Looking Down – Look Up! The literal ‘getting out of the Internet’ offers opportunities for new interactions with people and opens up new possibilities for the media. OOH as a globally important medium of the ‘new normal’. How to maintain that status? Building better media, creating a friendly public space and acting in accordance with the principles of sustainable development

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