COVID-19
Our events are organised in compliance with highest safety standards. Find out more
Company: JCDecaux UK
Position: Marketing Director
David McEvoy is CMO of JCDecaux UK and has worked in media in both television and OOH. He believes that intelligence and insight linked to inspiration produces competitive advantage for clients and advertisers. Recent publications include The Brand Gap (Getting a balanced marketing funnel), The Moments of Truth (how creative and locational context increases brain activity aligned to attention and engagement) and The Two Screen Future (how DOOH acts as a priming agent for increased noticeability on mobile including Facebook). He has published his first book on media and audience planning in a post COVID world called P²+C=5.
David is a graduate from Manchester University and a fellow of the Chartered Institute of Marketing.
You watching archival version of European Economic Congress
What you can do:
Go to the current edition page or Continue browsing
The 2027 edition of the European Economic Congress will take place between April 19th and 23rd and, as always, will last for three days.
The exact date will be announced this year.
