David McEvoy

David McEvoy

Company: JCDecaux UK

Position: Marketing Director

David McEvoy is CMO of JCDecaux UK and has worked in media in both television and OOH. He believes that intelligence and insight linked to inspiration produces competitive advantage for clients and advertisers. Recent publications include The Brand Gap (Getting a balanced marketing funnel), The Moments of Truth (how creative and locational context increases brain activity aligned to attention and engagement) and The Two Screen Future (how DOOH acts as a priming agent for increased noticeability on mobile including Facebook). He has published his first book on media and audience planning in a post COVID world called P²+C=5.

 

David is a graduate from Manchester University and a fellow of the Chartered Institute of Marketing.

Participates in the sessions:

  • OOH media – Another New World

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