Agenda

The rapid development of women’s football in Europe and the world. Poland compared to the European leaders. Competition formats, clubs and training have become more professional in women’s football. How to build a stable competition format and staff resources? Sponsors, advertisers, media rights – women’s football as a business. Increasing viewership and media interest – how to turn attention into long-term engagement of the fans? The role of the Polish Football Association, local government, and the state. The career path of a female footballer – how keep top talent at home? Women’s football – a tool in promoting physical activity and equal opportunities. Grand tournaments: their impact on image and motivation. The society’s view of women's football – how to challenge stereotypes and increase prestige?