9 May 2024 • 11:30-13:00 • Conference room 1 • Session translated simultaneously PL/EN
Meetings, events and business tourism – a report on the sector in Poland, its potential and dynamics. Event marketing – an increasingly common communication tool: contact with key customers, partners and brands. The growing role of ESG criteria in the organisation of events. The MICE industry as part of the economy – how to measure and optimise its impact on other industries, the economy, and the labour market.
rector, Vistula University
Assistant Professor, Department of Sport and Tourism Management, Jerzy Kukuczka Academy of Physical Education in Katowice
CEO, Allegro Agency
President of the Management Board, Arłamów Hotel SA
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