European Economic Congress

Agenda


Marketing of emotions

8 May 2024 • 13:30-14:30 • Conference Room 1 • Session translated simultaneously PL/EN

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Thematic scope

All customer paths lead to purchases. Not shopping but a relationship with the brand. Online, offline and e-commerce lined up. Effective communication routes. Tools and techniques of modern marketing. The post-consumer in the web of emotions – influencers and de-influencers.

 

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XIX European Economic Congress

The 2027 edition of the European Economic Congress will take place between April 19th and 23rd and, as always, will last for three days.

The exact date will be announced this year.