Motivations of companies engaged in sports sponsorship – teams, events, competition series. How to tailor the form of engagement to individual marketing and social objectives. The role of professional, amateur and recreational sport in business/community relations. Patrons of sport in cooperation with local authorities as infrastructure managers and community representatives.
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The 2027 edition of the European Economic Congress will take place between April 19th and 23rd and, as always, will last for three days.
The exact date will be announced this year.