European Economic Congress

Sport and business

9 May 2024 • 13:30-15:00 • Ballroom C • Session translated simultaneously PL/EN

Session partner

Thematic scope

Motivations of companies engaged in sports sponsorship – teams, events, competition series. How to tailor the form of engagement to individual marketing and social objectives. The role of professional, amateur and recreational sport in business/community relations. Patrons of sport in cooperation with local authorities as infrastructure managers and community representatives.

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