European Economic Congress

The place of the MICE industry in the economy

9 May 2024 • 11:30-13:00 • Conference room 1 • Session translated simultaneously PL/EN

Session partner

Thematic scope

Meetings, events and business tourism – a report on the sector in Poland, its potential and dynamics. Event marketing – an increasingly common communication tool: contact with key customers, partners and brands. The growing role of ESG criteria in the organisation of events. The MICE industry as part of the economy – how to measure and optimise its impact on other industries, the economy, and the labour market.

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