Credibility is of the essence

The 13th edition of the European Economic Congress and 6 th European Tech an Start-up was reported in TV, the press, radio stations and web portals by almost 400 journalists representing more than 150 editorial teams. In 2021 the event was reported or mentioned in the Polish media in over 30,000 publications relating to or mentioning the event. Its advertising value equivalency, i.e. the amount of money that would have to be spent on ads and air-time in order to achieve the same media reach was estimated at more than PLN 41 million. The estimated range of the message, expressing the potential number of readers, listeners or viewers of a given source, exceeded 4 billion. The event was also broadly commented on social media platforms – on three days in September it was mentioned over 6,000 times on Twitter, Facebook, Linkedin, blogs and microblogs, all reaching as many as 47 million unique users.

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