Marketing of the future

26 April 2022 • 13:30-15:00 • Multifunctional room D

Session partner

Thematic scope

Today and tomorrow: How to reach customers effectively? Changing the model of thinking, and changing the channel of reaching. New insights and new solutions – Big Data; design thinking; real-time marketing; and personalisation versus segmentation. Outdoor, the media, communities, and opinion leaders. Technologies, applications and data. The consumer of the future, and marketing of the future.

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