Today and tomorrow: How to reach customers effectively? Changing the model of thinking, and changing the channel of reaching. New insights and new solutions – Big Data; design thinking; real-time marketing; and personalisation versus segmentation. Outdoor, the media, communities, and opinion leaders. Technologies, applications and data. The consumer of the future, and marketing of the future.
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The 2027 edition of the European Economic Congress will take place between April 19th and 23rd and, as always, will last for three days.
The exact date will be announced this year.