Business at the crossroads of cultures

26 April 2022 • 15:30-17:00 • Conference Room No. 25

Session partner

Thematic scope

Cultural aspects of international negotiations and business contacts. The context of culture, tradition, religion in communication: Europe, Asia, Africa, Arab countries. Local specificities an important element of international economic projects. Pro-transactional and pro-partner cultures. Differences in business culture – trap or opportunity? Unification or diversity?

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